Date: May 23, 2025 It depends on who you want to reach. When I tested my own beauty content, I saw that TikTok got me more views and comments, but Instagram brought more DMs and followers who later bought my recommendations. So the right platform depends on your goal—views, clicks, or conversions.
Date: May 22, 2025 The most common ones are Facebook, Instagram, TikTok, YouTube, X (formerly Twitter), and LinkedIn. Each one works differently. For example: When I helped a friend sell jewelry, we used Instagram Reels and TikTok to show how she made them. People loved seeing the process, and it brought her sales without needing a website!
Date: May 20, 2025 Writing my video script taught me something I hadn’t really noticed before: I talk a lot more casually than I write! I thought my video would sound fine if I just wrote down what I wanted to say, but once I started reading it out loud, it sounded stiff and too formal.So I had to re-write…
Date: May 19, 2025 How do we use this article of faith to guide our decisions in what we create and consume? Article of Faith 13 says we believe in being honest, true, chaste, benevolent, virtuous, and in doing good to all men. This has helped me so much when it comes to the content I consume and create. For…
Date: May 18, 2025 In digital advertising, one of the most important things is showing the right message to the right person at the right time. That’s where different targeting strategies come in—like contextual targeting, behavioral targeting, and intent-based targeting. Each one helps brands connect with people in a different way. 1. Contextual Targeting This type of targeting shows ads…
Date: May 17, 2025 In advertising, two important ideas are brand safety and brand suitability. These help companies protect their reputation and make sure their ads show up in the right places. Brand safety means keeping a brand’s ads away from content that could be harmful or offensive. For example, a brand probably doesn’t want their ad to show up…
Date: May 16, 2025 Not so long ago, newspapers, magazines, and TV were the sources of truth for our parents and grandparents when making purchase decisions. They were used to being bombarded with ads like, “This electric mop is the best in the world and only $99!” Advertising was a one-way street, brands talked, and consumers listened. Before digital advertising…
Date: May 15, 2025 Professional writing is important because it helps us share our ideas clearly, respectfully, and in a way that works well at work. It’s not just about using good grammar—it’s about saying the right thing in the right way so people understand us. I work as an account manager at a marketing agency, and I write emails,…
Date: May 14, 2025 When we write, we’re not just putting words on a page—we’re trying to communicate something to someone. That’s why it’s so important to know who we’re writing to. Knowing your audience changes everything about how you write: your tone, your word choice, your examples, and even the format. For example, I work as an account manager…