Date: May 14, 2025
When we write, we’re not just putting words on a page—we’re trying to communicate something to someone. That’s why it’s so important to know who we’re writing to. Knowing your audience changes everything about how you write: your tone, your word choice, your examples, and even the format.
For example, I work as an account manager at a marketing agency, and I’ve learned how important certain industry terms are when speaking with clients or internal teams. When I write to a media buyer, I can use terms like “CTR,” “VTR,” or “brand safety” without needing to explain them. But if I’m writing to a new client who isn’t familiar with marketing lingo, I have to adjust my language to make sure they understand. Otherwise, I risk losing their attention—or worse, their trust.
When we understand our audience, we can write in a way that speaks directly to them. We can use words and examples that make sense to them, and we avoid confusion or misunderstanding. It’s also easier to keep their attention when they feel like the message is meant for them.
In the end, writing is about connection. If we want to connect with others—whether it’s in school, at work, or online—we need to think about who they are, what they care about, and how they like to communicate.
So next time I sit down to write, I’ll ask myself: “Who am I writing to?” Because that one question can make all the difference.